Creating Your Sales Page/landing page
One of the most important tools when it comes to affiliate marketing is to create a landing page. This is essentially a single page, also known as a ‘sales page’, that is entirely dedicated to selling your one product. A sales page will look different from the other pages on a website because it has no links to other parts of the site, no adverts and no distracting images.
A real sales-page contains
In other words, everything on the page is there to serve the one objective of selling copies of your information product or whatever else it is that you’re selling. Often these pages are long and narrow and they contain a lot of text and a lot of ‘buy now’ buttons. Those buy now buttons are your ‘call to action’ buttons and of course they contain the affiliate link you just acquired.
The real magic of the landing page is the text. All the copy here is going to be aimed at persuading people to buy the product and this is where you’re really going to earn your wage. Your objective is to be as persuasive as possible while not misrepresenting what you have to sell. The way to do this is to remember that ‘value proposition’. That means focusing on what the product does for people.
How will their lives be better after they’ve used it? Maybe they’ll be a success with losing weight and keeping it off, or maybe they’ll be much richer and happier,both emotionally and physically. Your job is to get them to imagine that possibility and to really desire it. At the same time, you point out their current failings in their situation and why their previous attempts to improve their lot in life may have failed.
In other words, you present an easily recognisable problem and then provide the solution – that solution being the e-Book you’re selling or the online course. An easy and fast way to create a sales page is by using profit canvas an easy to use plugin with templates and all required to produce a well designed page including a video page. Once you have this landing page, you’ll then be well equipped to market your product very easily.
For instance, if you pay for advertising then all you need to do is ensure those ads are sending the right kind of traffic to your sales page! Likewise, you can hand out flyers with the URL of your sales page, or you can mention it in social media posts. If you’ve written your sales script well then you can expect a large number of people who stumble on that page to end up converting – becoming paying customers!
